My two dime worth
I believe the evolution of tapping on new media in Singapore is possible. But evolution means it will take time to grow through stages of change, trial and error. And I agree that real name should be used.
A blogger, Angelina_jo mentioned, "May be our PM still does not get it, Sporeans cannot use their real names esp if they are against Govt policies, for fear of reprisal." I think the concept has to be put right first. Being "Against" has to be with grounds and rational. If accompanied with constructive suggestions and evidence, then the word "against" no longer applies. I would think, when Singaporeans first decide to speak, appropriate and respectful language should still be used. Ultimately, respect is essential for any conversation. Be it to the government or simply your neighbour. Only with due respect, would anyone be interested to listen. And if someone chooses to speak up, make sure its a valid statement and not simply some form of intended scandal and message of angst.
I am sure both public and government can make out the difference between the two. The Internet has a long memory and even our government understands that. SG government is wise enough to know what advices are to be taken positively and negatively. Just a reminder, our island's success is by no chance simply a case of luck.
But again, USING the new media platforms is not equivalent to UTILIZING the new media platforms. Obama had a Social Media Head. Does our Singapore government have one? Training to get the staff hop on the social media wagon may not be the best way to implement these measures. Focus, time and in depth understanding of netizen behaviours and social media scope of influence is essential to the success of such a campaign. Obama has been crowned the best marketer of the year by adage. His online strategy was a revolutionary well planned case of Digital PR and marketing combined. In a moderated society like Singapore, the extensiveness of such an effect probably cannot be matched.